AI
Discover how artificial intelligence is transforming search through smarter insights, automated workflows, and advanced optimization techniques.
Read How to adapt your SEO architecture for a query fan-out world 
Adapt your SEO architecture for query fan-out
For years, site architecture served its purpose and served it well: help search engines...
Read The questions behind the question: Rethinking content quality at scale 
Rethinking content quality at scale
Not long ago, content strategy and keyword strategy were almost the same thing. You...
Read SEO MCP: Where AI fits in your technical SEO workflow 
Where AI fits in your technical SEO workflow
AI in SEO is often discussed as if it should replace part of the...
Read Calculating your real AI search CTR with log files 
Calculating your real AI search CTR with log files
“Is our website being cited by ChatGPT?” has to be one of the most...
Read What AI bots are really doing on your site 
What AI bots are really doing on your site
At SMX Paris 2026, Maxime Guernion (Head of SEO at Havas Market) and I...
Read 6 steps to AI search optimization 
6 steps to AI search optimization
Optimizing for AI search requires two complementary approaches: lab data from prompt tracking tools...
Read How to measure and optimize your presence in AI search 
Measure and optimize your presence in AI search
AI search has a lot of people asking the same questions: How do you...
Read The impact of GenAI bias on SEO 
The impact of GenAI bias on SEO
Generative AI (GenAI) is reshaping how we create and consume content. It’s a powerful...
Read AI bots explained: What powers platforms like ChatGPT? 
AI bots explained
Over the past year, we’ve seen clicks and SEO traffic declining while crawler traffic...