Hugo Scott

Hugo is an SEO consultant specializing in technical SEO. With 25 years’ experience of SEO, coding and site development, he offers a range of services in the domain of both technical and semantic SEO that will make a real difference to your site.

Home > Archives for Hugo Scott

Pertinence vs value in SEO

Or, why ranking is not just about keywords. Recent changes in Google’s ranking algorithm...

Technical SEO

8 min reading time

July 30, 2024

By Hugo Scott

Which semantic HTML5 tags to use on what content

How to use structural semantic html5 tags correctly and sparingly to highlight important parts...

Technical SEO

9 min reading time

December 6, 2022

By Hugo Scott

Schema.org data into the Yoast SEO plugin

For those not familiar with exactly what Schema.org structured data is and why it...

SEO Thoughts

8 min reading time

July 28, 2020

By Hugo Scott

How to use Schema.org structured data

In this article I will be looking at what exactly Schema.org structured data is,...

Technical SEO

10 min reading time

February 25, 2020

By Hugo Scott

The autumn 2019 technical SEO Checklist

The summer is over and it’s time to pack up your inflatable swan and...

Technical SEO

11 min reading time

October 15, 2019

By Hugo Scott

Focus the page content with semantic HTML5 tags

Use semantic HTML5 tags to focus your page content and avoid pollution and dilution...

Technical SEO

12 min reading time

May 7, 2019

By Hugo Scott

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