SEO Case studies

How to use log analysis to improve the structure of a media site

June 30, 2021 - 0  min reading time - by Julien Ferras
Home > SEO Case studies > Improving the structure of a media site
25K pages identified with a high potential for improving ranking
250K links in 301 corrected
3 categories identified for prioritization or removal

Identify opportunities to improve structure and categories

Boost the potential of a media site

Discover how Julien was able to analyze the magazine’s entire site through crawling, log analysis and segmentation. This gave him a more concrete, “3D” view of the different sections.

Julien Ferras and his SEO team were able to manage a large volume of URLs, identify structural problems, and understand the reasons for excessive crawling.

Thanks to quick corrective actions, Paris Match set up a coherent tree structure and improved the organic readership of Paris Match.

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    " Oncrawl allowed me to see the Paris Match site as Google sees it. This is very important because decisions are then made based on data analysis and not on intuition, even though it can sometimes work. By using data scraping with Oncrawl, we have detected insights that would never have been possible otherwise. "
    Julien Ferras SEO Project Manager at Lagardère

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