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Technical SEO for non-technical thinkers

February 18, 2025 - 0  min reading time - by The Oncrawl Team
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When, why and how technical SEO can help your site

Technical SEO is the hands-on, under-the-hood version of SEO; it essentially helps improve your site in such a way that it makes it easier for search engines, and ultimately users, to find your content. It’s key to understand when, why and how technical SEO can help your site and this e-book will look at the type of questions technical SEO asks, the sort of answers it aims to provide, and how these drive a website’s SEO performance.

Using technical SEO as an ally to your site’s performances

Discover the fundamentals of SEO, what you need to provide search engines with so they can build exceptional search listings for your pages, and take a closer look at tasks that can be simplified through technical SEO.

Six talented contributors added their thoughts and experiences to help show you how technical SEO can make a difference on your site.

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    They contributed to this e-book

    Hamlet Batista

    Hamlet was the founder of RankSense, Inc., and was a well-known and respected key-note speaker in the SEO industry. Prior to founding RankSense Inc, Hamlet co-invented Altruik’s Page Priority®, an enterprise-level SEO software product that pioneered automated resolution of site architecture issues. On average, clients experienced a double-digit increase in sales year over year from organic search and a patent was filed for this invention. Hamlet also created the patented software RankSense®, an SEO product focused on simplifying SEO for small businesses. He was a champion of the use of programming and machine learning in technical SEO. Hamlet was also known to be an expert in Python and SEO automation.

    Dave Davies

    Dave Davies is the Head of SEO for the Machine Learning Operations (MLOps) and LLM Operations (LLMOps) company Weights & Biases. He got his start in SEO in the early 2000s and in 2004 co-founded Beanstalk Internet Marketing with his wife Mary. With over two decades of experience, Dave is a well-respected voice in the SEO community, frequently contributing to industry-leading publications, speaking at major conferences, and providing insightful analysis on the intersection of AI and search. His expertise spans technical SEO, content strategy, and leveraging emerging technologies to drive measurable results.

    Marie Haynes

    Marie’s career in SEO began in 2008. She became a recognized leader in tackling Google’s Penguin algorithm as very few people understood it. She began giving advice on SEO forums, and her knowledge was in high demand. She began analyzing websites and provided feedback for clients based off of the forums she participated in. With more demand than she could maintain on her own, she hired and trained a team of SEO’s that now comprise Marie Haynes Consulting Inc. She and her team edit a rich monthly SEO newsletter and podcast that has become an industry standard.

    Britney Muller

    Britney Muller merges AI with marketing, bringing her experience from Hugging Face and Moz to her current work at DataSci101.com, where she makes AI accessible for marketers. She also consults, leads AI workshops, and works on ML projects in her spare time.

    Max Prin

    Max Prin is the Global Technical SEO Director at Condé Nast. Max supports Condé Nast's SEO efforts by developing tools, automations, and processes through research and testing. Max is also in charge of developing and publishing TechnicalSEO.com. Max focuses exclusively on technical SEO: from fixing crawling, rendering and indexing issues to optimizing page speed and relevance through structured data markup.

    Vincent Terrasi

    With over a decade of experience in AI and data-driven technologies, Vincent is a passionate leader and innovator in the field of Generative AI. As Co-Founder, CTO, and Head of AI at Draft & Goal, he has been spearheading the development of no-code solutions for non-technical users, enabling businesses to create powerful AI-driven workflows effortlessly. In parallel, Vincent has been sharing his expertise as a Data Science Trainer at Data Marketing Labs, helping inbound marketing professionals leverage AI to enhance content generation strategies. Previously, Vincent served as Product Director at Oncrawl and at OVHcloud, he held leadership roles as Head of Data.

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