SEO is a valuable tool that is intended, if done effectively, to help improve your site’s visibility and grow your organic traffic.
However, implementing SEO recommendations isn’t a one-person job; getting buy-in for SEO is a crucial part of achieving long-term success.
Whether you’re explaining SEO initiatives to executives, directors, team managers or your team of developers, convincing stakeholders of the value of SEO can make or break your progress.
In this episode of The SEO Framework, our video podcast, host Manuel Madeddu speaks with Dolores McLaren, Head of TAAG Strategy & Operations at Publicis Media, about the importance of getting the sometimes elusive SEO buy-in and what arguments are the most convincing to do so. Check out the video below.
