Many SEOs have heard about the benefits of log files. Analyzing log files is the only accurate way to get a clear picture of how Google is processing your website.
One of the many benefits includes improving your site’s crawlability, a very important part of any SEO strategy. If your site can’t be crawled, it won’t get indexed and subsequently can’t be ranked. In short, it’s a big deal.
And although this is all pretty common knowledge in the SEO world, log file analysis is still, surprisingly, underused and overlooked.
In this episode of The SEO Framework, our video podcast, host Manuel Madeddu speaks with Philip Gamble, Head of Performance Experience at Zenith UK, Dan Nutter, SEO Director at Journey Further, and Tom Pool, SEO Lead at Pitchup.com. They explore the importance of log file analysis for SEO and why it’s typically overlooked. Check out the video below.
