Grow site authority through query tracking
Using real information on how often your pages show in Google search, for which keywords, on what devices and how often they’re clicked avoids many of the pitfalls of keyword trackers and estimated traffic.
Actionable information about how and for what queries your pages rank
Query rank monitoring
– Focus on query groups that are semantically similar, or related to specific products, campaigns, and brands
– Track lost queries and queries for which you’ve been newly positioned
– Visualize trends and use them to drive content strategy
– See shifts in search intent that impact your ranking pages
Historical data
– Understand year over year and seasonal performance in ranking and traffic
– Collect Search Console data in one safe place
– Contextualize trends compared to a realistic baseline
Effectiveness of SEO and keyword cannibalization
– Determine whether pages rank for and solicit traffic on the intended queries
– Spot groups of pages that rank for the same queries and that should be consolidated
– Work with content and copywriters to ensure full content and entity coverage for key pages and key page groups